History of Credibility
Established by Ron Baumgartner in 1991, IMS is the culmination of generations of experience in live event merchandising, dating back to the first Superbowl of Motocross (now known as Supercross) in 1973. Since those humble beginnings, IMS has had the great privilege of vending some of the most successful and largest attended events in America over the past 27 years, including 22 consecutive Rose Bowl Games. Such opportunities are the direct result of innovation and dedication, and represent the pinnacle of our success.
22 Consecutive Rose Bowl Games
Since 1997, IMS has consistently elevated the Rose Bowl Game with outstanding brand support and generating the highest per capita sales in bowl game history.
Rose Parade
Inaugural College Football Playoff Semifinal
The 2015 and 2018 Rose Bowl Games also served as semifinal games in the inaugural College Football Playoff.
4 College Football Championship Games
Dodgers 50th Anniversary
The largest attended baseball game in US history; 115,000 spectators.
US Open of Surfing
Largest attended surfing event in the world.
Super Bowl XLIX
Monster Energy Supercross
Monster Jam
Escape From Alcatraz Triathlon
Angels Spring Training
USA Sevens Rugby
Red Bull Flugtag
U2 360 Tour
Eminem/Rihanna, The Monster Tour
Jay-Z/Beyonce, On The Run Tour
One Direction
AVP Beach Volleyball
DOAC Pro Beach Volleyball Invitational
Manchester United
IMS was selected to provide support services for the historic Manchester United exhibition game vs LA Galaxy at Pasadena’s Rose Bowl Stadium in 2014.
Kraft Fight Hunger Bowl
Bridgepoint Education Holiday Bowl
Formula Drift
Monster Energy Cup
Manhattan Beach Open
The longest-running, and arguably most prestigious volleyball tournament in the world.
Glen Helen National Motocross
Street League Skateboarding Nike SB World Tour
International Jet Sports Boating Association
Pasadena Tournament of Roses
Rose Bowl Stadium
UC Irvine
Beyonce Formation World Tour
2017 NHL All-Star Game
2016 MLB All-Star Game
2018 NBA All-Star Game
Mayweather/McGregor Fight